Our Homeland is the Heartland.

When I was given the lead on this collaboration, we had to come up with a way to tie Blake to Lands’ End. After researching Blake and talking to his stylist the connection became clear. Blake is a down to earth outdoorsman, family man and really enjoys a good flannel, just like the Lands’ End Customer. He feels most at home at his ranch in Oklahoma, which has a very similar landscape to where Lands’ End is located in Dodgeville, WI. Wisconsin and Oklahoma are both part of the Heartland…and our concept was born.